Impact of Relative Advantage, Subjective Norm, and Trading Behaviour and Customer Satisfaction on Use of Mobile Trading System

Abstract

Smartphone with application software is capable of stock trading and has changed the way stock exchange transactions are done. Though online share trading has made people to trade with their own convenience, the cost of hardware and software is a challenge for its adoption. However, the smartphone is affordable and the app is less complex. In spite of this, using mobile phones are less than 3% of the total trades. This creates the need for the study in understanding the factors that influence the satisfaction in use of mobile trading system and the use of mobile trading system increases the trading behaviour in terms of number of trades or number of research on the market or checking the portfolio.