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In this paper it is intuitively reasoned as to how effect of Green Brand on cutthroat leverage which consist company sale and its Advertisement, which leads to corporate advantage   in the form of change its consumer attitude and created in the area that would not only hold maximum value for any organization in general but also be the one to hold critical importance and a present challenge before all Corporate functions. This research  was chosen from various stores, shops and malls of  Delhi cities. A sum of 155 samples is accidentally chosen from city and after that similar online and offline survey was given to them, in which they indicate the view on market magnitude in the cities. This attempts to measure the attitude of customers when they purchase products how much they consider green in them which help in getting to measure leverage.

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How to Cite
Dr.Shaifali Garg. (2020). Strong Brand Appreciate Cutthroat Leverage. GIS Business, 15(1), 206-219. Retrieved from