Heritage Marketing in India: An Evolving Paradigm

Abstract

Heritage is a universal notion, and comprises of the natural and the cultural milieu. It comprises of assemblages, diversity, ancient and current cultural inclinations, knowledge along with real-world experience; apart from the generally accepted landscapes, areas of historical significance, locations and prevailing environs. A cultural uniqueness, Heritage is primarily founded on individual observations or normative apprehensions in view of multifarious diversity, especially with respect to religion, mostly in the wake of ancient cultural customs and norms and also their tolerability.