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GIS Business : An Overview is a peer-reviewed scholarly journal and aims to publish original articles, review articles, case reports, short communications, etc. Journal indexed in SCOPUS, papers are not indexed. Send papers to editor@gisbusiness.org

  • GIS-Business Journal is Indexed in Scopus, papers are not indexed. UGC approved journal. Send papers to editor@gisbusiness.org

Showing posts with label Research Paper. Show all posts
Showing posts with label Research Paper. Show all posts

International Tourism in India- Perception of Foreign Tourists

Taking into consideration the unique, vast and varied tourist resource potential of India, there is tremendous scope for development of International Tourism. Aware of its rich treasure, India, in fact has consistently been trying to allure more and more world trotters, ever since its independence. Incidentally its performance has so far remained too marginal, especially in view of the existing potential, though there has been steady increase in the tourist influx over the years. Talking statistically, the Foreign Tourist Arrivals (FTAs) in India continued to grow from 1.28 million in 1981 to 1.68 million in 1991, 2.54 million in 2001, 6.31 million in 2011 and reached to 7.68 million in 2014. During the year 2014, India registered a positive growth of 10.2 %. The share of India in international tourist arrivals in 2014 was increased to 0.68%, from 0.61% in 2010, and the share of international tourism receipt was 1.58% in 2014 with Foreign Exchange Earnings (FEE) of US $ 20.24 billion. However, Indias rank in the world was 41 in 2014. India accounted for 2.92% of the tourist arrivals in Asia Pacific Region in 2014, occupying 12th ranks in the region, but none the less the fact remains that the country is desperately trying to make out its rightful place in global tourism. The present study examines Indias performance in International tourism market over the years and a look into foreign tourists perspective on various aspects of Tourism in India.
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Association between Tourist Satisfaction Dimensions and Nationality: An Empirical Investigation

The Today, tourism has been appreciated and recognized as an economic giant, globally. In, fact, it has become livelihood for more than three dozen countries especially, developing nations. According to WTTC (2015) tourism contributes 10 percent of global GDP, 7.0 percent of the total world exports, 30 percent of services exports and 9.09 percent of global employment while in India the contribution of tourism in GDP has been 4.90 per cent and accounting for 6.78 per cent of total employment in the country. Tourist behavior has become more complex and complicated regarding the choosing tourist destinations/services. Therefore, most of the academicians have turned their interest towards evaluating tourist behavior. Keeping in view the importance of tourist behaviour and tourist satisfaction, the present research paper is aimed to find out the association between tourist satisfaction dimensions and nationality of the tourists.
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An Empirical Exploration of the Trip Chaining Behavior among Indian Tourists

Although a very large number of Indian tourists travel around the country for purposes of fun and work, this market has been marginalized and almost forgotten. The present study examines the travel behavior of Indian tourists whose primary purpose of trip is either hedonic or for work. Using trip pattern and trip motivation as the two factors, the tourists were divided into four types: single destination/hedonic, single destination/work, multi-destination/hedonic and multi-destination/work. The four groups were found to be statistically different in tripographics and some socio-demographic characteristics. Several important recommendations have been provided for the marketers for pursuing Indian travelers as a niche market based on the understanding of their travel behavior.
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Socio-Economic Contribution of Beach Shacks in Goa to the Shack Owners- An Empirical Study

Goa, the smallest State of India by area, attracts each year millions of tourists both domestic as well as foreign. The inflow of tourists provides employment, income and a higher standard of living to the people of Goa. It also promotes investment and infrastructural development in the State. A few industries in the State are totally dependent on tourism for their survival and one of them is beach shacks. Beach shacks in Goa are temporary restaurants, located on the beach, serving predominantly Goan food and beverages to the tourists every year. They are erected by using locally available eco-friendly materials and are open for business during the tourist season each year. The present paper is based on a study conducted during the month of April and May 2016. The sample size considered are 32 shacks located at Baga, Batalbatim, Benaulim, Calangute, Colva, Mobor and Palolem beaches in Goa. The data was personally collected by preparing and administering a structured questionnaire to the shack owners. The Statistical tools used are cross-tab and Multiple Regression Analysis. The results suggest that, shack improves communication skills, contributes in acquiring capital assets and helps in improving the standard of living of the shack owners.
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The Influence of Interior Decoration on Customers Perception of Hotels in Uyo, Akwa Ibom State Nigeria

This work evaluated the influence of interior of decoration on customer perception of hotel in Uyo Akwa Ibom State. Specifically the study identified the various interior decoration used in hotel in the study area, determined the interior decoration used in hotels that appeal to the customer more, ascertained the influence of interior decoration on the level of patronage in the hotel in the study area and suggested ways of improving the interior decoration of hotels in the study area for sustainability. The study was guided by four research questions and two hypotheses. It adopted survey research design, structure questionnaire was used for data collection. The samples for the study were four hundred (400) staff and managers from the various hotels in the study area. Data generated were analyzed using mean and standard deviation analyses of variance (ANOVA) derived from regression analyses to test the hypotheses. The result of the finding showed that satisfactory interior decoration has positive influence on the sustainability of the hospitality establishments in Uyo. The hypothesis showed that there was a significant relationship between the gender perception on the influence of interior decoration in the hotel and significant relationship between the gender perceptions on the influence of interior decoration in the hotels. From the finding it was recommended that the hotels should design interior decorative service delivery system which has an impact on customer satisfaction in hospitality industry and practiced healthy decorative environment and increased customer satisfaction.
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The Impact of Motivations, Perceptions and Satisfaction on Tourists Loyalty

Over the last fifty years tourism has grown to be one of the major industries in the world, playing an important role in the economies of many countries. Recent tourism marketing researches focus mainly on competitiveness, attractiveness, tourist loyalty to a destination, tourist satisfaction and perceived service quality, and destination image. In this study, tourist behavior can be regarded as an aggregate construct, comprising pre-visit determinants for destination choice (e.g., motivation), on-site experience (e.g., perception), post-visit evaluation (e.g., satisfaction), and future behavioral intentions (destination loyalty). Combined, these factors help to understand comprehensive destination visitor behavior. Identifying motivations of visitors and increasing the service quality of destinations are viable ways for destinations to remain competitive. In order to secure or expand Egypt tourism market share, tourism marketers in Egypt should pay close attention to travelers behavior and their perceptions of Egypt as a tourism destination. This study aims to: Understand and examine the theoretical and empirical evidence on the causal relationships among tourist motivations, tourist perceptions and tourist satisfaction and destination loyalty and examine tourists motivations and perceptions of Egypt as a tourism destination to gain a better understanding of tourists behavior finally, examine the relationship between satisfaction and loyalty. To achieve these aims a self field questionnaire was used to collect information. Path analysis used to study the relationships among variables. 400 tourists were investigated as a sample and the collected Questionnaires are 232 ones which represent a response rate of 58%. The important findings indicated that tourists motivations and perceptions had an effective influence on satisfaction as well as willingness to return, both motivations and perceptions are significantly affecting satisfaction and also motivations, perceptions and satisfaction are significantly affecting loyalty.
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Comparison of Multi-Stakeholder Perception of Tourism Sustainability in Goa

Despite being researched so widely for a considerable period of time, sustainable tourism remains a controversial issue in tourism literature with very little consensus about the understanding of the term, its practical implementations, as well as its implications. The practice of sustainability in tourism can take diverse paths as evidenced in tourism research, but recently debate is on collaboration and involvement among tourism stakeholders is gaining importance as a key to sustainable tourism development, although research in support in this issue requires further support. This study investigates the perceptions about various dimensions of sustainable tourism among four groups of tourism stakeholders, viz., Residents, Tourists, Entrepreneurs and Government Officials. To discover if difference exists, an ANOVA test was conducted for each dimension, followed by a Scheffes test to determine inter-group differences of perceptions and result shows that statistically significant differences exists in perception among stakeholder groups for six out of the seven dimensions. Differences were identified between tourist and residents, entrepreneurs, government officials in the case of understanding sustainability, focus of sustainable tourism, attitude towards participation in sustainable tourism, between residents and tourists, entrepreneurs, government officials in the case of sustainable tourism management, between tourists and residents, government officials in the case of support for sustainable tourism development and between tourists, residents and entrepreneurs, government officials in the case of economic focus of sustainable tourism. In the case of tourism industry and sustainability, none were significant.
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Eco Friendly Practices in Indian Hotel Industry: An Exploratory Study

Today, tourism & hospitality industry has been appreciated as a big giant at global level, India is no exception in this context. Recognizing its multifaceted benefits more than two dozen countries have directly and indirectly depended on this fasted growing industry. In fact this industry has become a pivotal sector for any economy for its growth and development in terms of contribution to GDP and employment generation. The direct and induced impacts of travel and tourism contributed UD$7.6 trillion into global economy and 292 million employment opportunities globally (WTTC, 2017). However, in this competitive era, this industry is forced to rethink/replan its strategies to cope with volatile business environment. Moreover, to remain and sustain in competitive age there is only one choice i.e. eco-friendly practices. Recognizing this very fact, the present paper aims at exploring the eco friendly practices prevailing in the Indian hotel industry. A structured questionnaire was development to collect the information from hotels. Usable responses were (N=265), the data were analyzed by applying the factor analysis. The results indicate that there are certain eco-friendly practices which prevail in Indian hotel industry and out of those practices there is a specific set of practices which emerged as most important for the future growth of the organization.
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A Enterprise Resource Planning Systems for Service Performance in Tourism and Hospitality Industry

Enterprise Resource Planning (ERP) Systems are amongst the most popular Information Technology (IT) software being adopted in organizations globally. Such systems offer strategic and operational improvements to firms. ERP system is an enterprise-wide information system designed to coordinate all the resources, information, and activities needed to complete business processes. An ERP system supports the business system that maintains a single database for a variety of business functions such as Manufacturing, Supply Chain Management, Financials, Projects, Human Resources and Customer Relationship Management. Now a days ERP systems has been adopted by various organizations as part of their business growth strategies and play an important role for small scale and large scale industries to run all their major functional and process operations (Batada and Rahman, 2012). ERP systems have been implemented by different industries across the world both in production and service domains. Recently, service organizations have invested considerable resources in the implementation of Enterprise Resource Planning (ERP) systems to improve efficiency, cost effectiveness and quality of service operations of the various service industries. Tourism industry is one which is depended on integrated information network that plays a critical role in enhancing business success relationship. The tourism industry has evolved and modernized considerably. An important feature of an ERP is that it functions from a single comprehensive database for the entire organization, with real time connectivity between different functions and complete integration of front, mid and back office in the Tourism Industry. The integrated solution enables a tight financial control and reduced losses due to inefficient reconciliation, duplication of work, and possible delays. The present paper is to conduct a study on understanding the relevance and applications of the ERP systems in tourism from the supply side perspective incorporating the opinions of the decision makers/managers representing the key tourism organizations having higher applications of ERP systems. Further to relate the usability of the ERP systems with the output mechanism service performance has been taken as an output indicator for which consumers perceptions have been taken in the study. The study finally examines impact of applications of ERP systems on service performance with reference to Tourism and Hospitality industry.
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Food Service Quality in IRCTC Food Outlets: A Study of Delhi (N.C.R) Region

Indian Railway is a growth engine of Indian economy and contributes significantly in the growth of Indian economy and GDP. It is fourth largest transportation system in the world and it is also the largest employment generator, which employees more than 13 lakhs employees & during the year 2015, it carries 8.101 billion passengers. From past few decades the need and demand of customers has changed significantly and this is reflected in all sectors of economy who have transformed themselves from mere a service provider to customer oriented service providers. Indian Railway is not an exception. To keep up with the changing need and demand of customers, Indian Railway established Indian Railway Catering and Transport Corporation (IRCTC) in 1999. It is a public sector venture under Ministry of Railway which professionally manages hospitality and catering services on & off stations, on trains and global reservation system. Since then it is taking consistent steps towards improving service quality of IRCTC food outlets. Today it has over 200 food outlets. The present paper is an attempt to determine service quality through assessment of expectation and perception of the customers visiting IRCTC food outlets. This research also uses modified questionnaire based upon DINESERV model to study the difference between perceived and expected service quality.
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Hotel Revenue Management: Impact of Familiarity and Information on Customers Perceptions of Fairness

Hotels theoretically can charge as many different rates or prices as they want, but if customers view the hotels rate policies as unfair, they are unlikely to patronize the hotel in future as perception of price fairness play an important role in customer satisfaction and their behavior. Considering the importance of perceived fairness, it becomes essential to understand the major factors influencing customers fairness perception of RM pricing. The purpose of this study is to determine customer perceptions of fairness concerning pricing policies charged by the hotel industry and to examine how familiarity and Information approach in pricing policies affect customer perceptions of fairness. The study was conducted in a Hospitality context (e.g. Booking and staying in five star hotel) in order to examine the effect of Familiarity and Information on customer perceptions of price fairness. A quantitative approach was used to measure respondents level of knowledge and impact of information and the current study conducted a survey with scenario based situations. The research also used Qualitative primary research through structured open ended interviews to discuss in detail related to differential pricing strategies. The interviews were conducted with Revenue Managers/General Managers from a spectrum of hotels in India. The research indicates that the high levels of transparency and information will accept rules of variable pricing, and the benefits and problems associated with the practice. This research will inform management the strategies that seek ever-finer price discrimination through the use of customer databases and individually targeted price offers. Some customer segments may be amenable to variable pricing and will happily play along with the companys rules. Other groups may not understand such rules, and in these circumstances may distrust a company that practices variable pricing.
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Quality of Work Life Practices in Indian Hotel Industry

Employees are the most valuable assets for any organization. It becomes significant for an organizations to attract and retain best talents but also to maintain them for longer term in the organization. Present paper focuses on indentifying existing Quality of Work Life Practices in Indian Hotel Industry and adoption of these practices in Indian Hotel Industry. This research closely looked at the following broad dimensions: equal opportunities and growth prospects, adequate fair and compensation, welfare facilities, social security measures, safe and healthy environment, basic facility related with employee well-being, stress management, motivational dimensions, etc. This empirical study was conducted to examine the quality of work life (QWL) practices among selected hotel of India. Convenient sampling method was adopted for the selection of hotels. Data was collected through self administrated questionnaire. Questionnaire was emailed to 350 hotels of all categories from five star deluxe, five star, four star, three star, two star, one star respectively approved by Ministry of Tourism. Data was analyzed using Descriptive statistics, KMO and Barletts Test, Reliability Test, Shaprio-Wilk Test, Dimension Analysis, Wilcoxon Signed Rank Test.
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What Really Matters to Hotel Guests: A Study of Guest Reviews of 3 Star Hotels in Bangkok

The purpose of the study is to investigate the user-generated content of guests hotel reviews available on Trip Advisor to identify the most scrutinized and discussed dimensions of a hotel by hotel guests. The results reveal that the room, staff, hotel transport connectivity, food, and proximity to other shopping and eating outlets, are the main concerns addressed by guests either as compliments or complaints in their word-of-mouth feedback. The research concludes that in a highly competitive hotel business environment an insight into guest reviews is vital for hoteliers to lay out a road map for improving the various services on offer in an accommodation property. The findings are also suggestive of the importance for hoteliers to continuously monitor the hugely available and easily accessible electronic guest feedback/electronic word of mouth (eWOM), that in the present electronic era, travels extremely fast, far and wide, critically influencing the image and sales of a hotel.
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Performance Appraisal Practices in Indian Hotel Industry: An Investigation of Employees Perceptions

This paper has a two-fold purpose: to explore the extent of inclusion of performance appraisal practices as perceived by the employees working in sample hotels and to find if these practices depend on the organisational demographic characteristics. Based on a survey of 396 hotel employee’s perceptions on performance appraisal practices were assessed by 20 practices and 5 demographic variables. To find the association of the demographic variables with performance appraisal practices Bivariate test was used. Results indicated that performance rating is based on objective ; Performance is Proper Evaluation ;There are set standards for my job; Employee performance is easy to measure ;Performance is Continuous Monitoring ;The performance appraisal system is used to set my performance goals ;Modern methods are used to evaluate the employees ; All employees in the business are evaluated may constitute the most important performance appraisal practices in the Indian hotel industry. Further, the results indicate that there is a negative association between the number of staff and most performance appraisal practices variables these findings reveal that the hotels having a large number of staff rated the additional importance of performance appraisal practices as compared to hotels with less number of staff. The study makes a modest effort to add statistics to the little empirical information available concerning the performance appraisal practices in Indian hotel industry.
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Evaluation of Food Safety and Hygienic Practices in the Tourism Industry: A Case Study of Some Selected Restaurants in the Kumasi Metropolis, Ghana

In Ghana, although a number of regulations are in place to guide caterers in their operations, hygienic practices among restaurants in the Kumasi Metropolitan area are inadequate. The hospitality industry alone accounts for about 44% of all the reported food-borne illness outbreaks. The main objective of the study was to assess and evaluate the extent at which licensed restaurants in the Kumasi Metropolis observe food safety and hygienic practices regulations in food provision. Fifty (50) respondents were drawn from the population under study, specifically from staff, managers and regulatory bodies including the Metropolitan Assembly. Primary data was collected from the three groups. Questionnaires were administered and in-depth interview was conducted. The Statistical Package for Social Sciences (SPSS) was used to analyze data collected from the respondents in the survey. The study showed that customers in the selected restaurants were very much satisfied at the extent by which restaurants in the Kumasi Metropolis observe and apply the food safety and hygienic practices. It was also revealed that there is adequate evidence to show that formal education and professional training have a significant impact on food safety and hygienic practices of caterers and restaurant managers in the tourism industry in the Kumasi Metropolis. The study recommends that restaurants in the metropolis should be encouraged to sponsor their workers to enroll in some professional programmes to acquire more knowledge for the purpose of practicing food safety and hygiene in the restaurant business. It is further recommended that regulatory bodies should improve their performance by maintaining high standard of food hygiene.
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Evaluating the Website Performance of Foreign Hotels in Indian Landscape on Balanced Score Card

This study aims to undertake the evaluation of performance of the websites of foreign origin chain hotels operating in India. The evaluation is done by incorporating the modified Balanced Scorecard (BSC) approach on four perspectives: technical, user friendly, site attractiveness, and marketing effectiveness. A set of seventy eight parameters are used to examine the sample websites. Most of the sample hotel websites are found to be user-friendly and technically sound. More is needed to be done to make sample websites marketing effective and attractive. Numerous suggestions are proposed on the basis of the results derived to improve website services online focusing on proposed areas of website improvement leading to achieve business goals.
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Antecedents and Consequences of Price Wars Among Hotels in Egypt

The hotel industry is often suffering from price wars, which have a number of reasons such as financial crises. Resulting from these reasons are going to reduce prices. The continued price reductions among hotels, resulting in price wars. So, this paper searches for developing and empirically testing a framework to examine which factors causes the price wars and the consequences of them. Using SEM to examine the data collected from a sample of 113 hotels, the results indicate supply, financial crises, pricing objectives based on discounts, and price sensitivity have a significant positive impact on price wars’ eruption. Price wars have a significant negative influence significantly on hotel profitability, hotel image, competitive position, brand loyalty. On the other hand, price wars may lead to exit from market. The results offer important implications for hoteliers and are likely to stimulate further research in the area of pricing.
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Community Based Tourism Development a Mid Complex Mountain Issues: A Strategic Analysis of Chakrata Region of Uttarakhand

The hope of livelihood enhancement for the mountain dwellers has been a climacteric and novel effort by many international and national organizations lately. Community based tourism development in these rural hinterlands is one of those efforts by many organizations and agencies. However, these developmental initiatives in the name of tourism remain in black and white. The very work through this piece of research has highlighted the ongoing developmental discourse of tourism in Chakrata region of Uttarakhand in India. Issues pertaining to infrastructure, policy, and community preparedness are top in the fray. The research has synthesized the core constraints and challenges the Himalayan region has been confronting. In the same time the results have provided some feasible strategies to make tourism development ideal in the region.
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Hospitality Interest and Inferred Domains: A Comparative Study Among Indian and Malaysian Students

Hospitality and Tourism industry is one of the fastest growing sectors in the world with its direct contribution to GDP was USD2, 229.8bn (3.0 of total GDP) in 2015. By 2026, Travel & Tourism will account for 135,884,000 jobs directly, an increase of 2.1 per annum over the next ten years (WTTC, 2016). The potential growth trends of this sector in India and Malaysia can also be predicted by identifying occupational/professional interest trends among students in the hospitality education. This study established a comparison between 400 hospitality and tourism students of two different universities located in India and Malaysia, who identify their interests in the various domains of the hospitality and tourism industry. Findings revealed that both the Indian students and Malaysian students have a deeper interest in domains like F&B Service, F&B Production, Housekeeping and Front Office. In addition, the study infers that the score was indicative of their desire to pursue careers in Cruise Lines for Indian students while for Malaysian students; they have a deeper desire to pursue careers in domains Entrepreneurship. Findings will help institutions and industry to know the trends of students’ occupational interest in totality, which will further aid Institutions and industry to make decisions on strategic planning and implementation of taking up the course, introducing specialised areas and creating enough employment opportunities in the thrust domains.
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Travel Decisions and Behaviors of Chinese Families Who Visited Space Center Houston

This qualitative study was conducted to explore the pattern of travel decision-making and behaviors of Chinese scholars and students living in College Station who visited the Space Center Houston (SCH). There were 7 participants. Interviews and content analysis were used in this study. We designed 18-item questionnaire to allow for 45- to 60-minute interviews which permitted probes and follow-up questions raised by the respondents that the researchers did not think about when planning the study. It was found that generally Chinese families made their travel decision 3-4 days prior to the visit, their purpose of visiting the SCH was mostly for children to enhance their knowledge, often they prepared poorly for the visit, little purchase behavior was shown, and they were satisfied with the experience in the SCH. Implications were also provided concerning theoretical and practical contributions and future research.
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