GIS Business : An Overview is a peer-reviewed scholarly journal and aims to publish original articles, review articles, case reports, short communications, etc. Journal indexed in SCOPUS, papers are not indexed. Send papers to editor@gisbusiness.org

  • GIS-Business Journal is Indexed in Scopus, papers are not indexed. UGC approved journal. Send papers to editor@gisbusiness.org

Association between Tourist Satisfaction Dimensions and Nationality: An Empirical Investigation

The Today, tourism has been appreciated and recognized as an economic giant, globally. In, fact, it has become livelihood for more than three dozen countries especially, developing nations. According to WTTC (2015) tourism contributes 10 percent of global GDP, 7.0 percent of the total world exports, 30 percent of services exports and 9.09 percent of global employment while in India the contribution of tourism in GDP has been 4.90 per cent and accounting for 6.78 per cent of total employment in the country. Tourist behavior has become more complex and complicated regarding the choosing tourist destinations/services. Therefore, most of the academicians have turned their interest towards evaluating tourist behavior. Keeping in view the importance of tourist behaviour and tourist satisfaction, the present research paper is aimed to find out the association between tourist satisfaction dimensions and nationality of the tourists.

An Empirical Exploration of the Trip Chaining Behavior among Indian Tourists

Although a very large number of Indian tourists travel around the country for purposes of fun and work, this market has been marginalized and almost forgotten. The present study examines the travel behavior of Indian tourists whose primary purpose of trip is either hedonic or for work. Using trip pattern and trip motivation as the two factors, the tourists were divided into four types: single destination/hedonic, single destination/work, multi-destination/hedonic and multi-destination/work. The four groups were found to be statistically different in tripographics and some socio-demographic characteristics. Several important recommendations have been provided for the marketers for pursuing Indian travelers as a niche market based on the understanding of their travel behavior.

Socio-Economic Contribution of Beach Shacks in Goa to the Shack Owners- An Empirical Study

Goa, the smallest State of India by area, attracts each year millions of tourists both domestic as well as foreign. The inflow of tourists provides employment, income and a higher standard of living to the people of Goa. It also promotes investment and infrastructural development in the State. A few industries in the State are totally dependent on tourism for their survival and one of them is beach shacks. Beach shacks in Goa are temporary restaurants, located on the beach, serving predominantly Goan food and beverages to the tourists every year. They are erected by using locally available eco-friendly materials and are open for business during the tourist season each year. The present paper is based on a study conducted during the month of April and May 2016. The sample size considered are 32 shacks located at Baga, Batalbatim, Benaulim, Calangute, Colva, Mobor and Palolem beaches in Goa. The data was personally collected by preparing and administering a structured questionnaire to the shack owners. The Statistical tools used are cross-tab and Multiple Regression Analysis. The results suggest that, shack improves communication skills, contributes in acquiring capital assets and helps in improving the standard of living of the shack owners.

Evaluation of Guest Satisfaction about Hospitality Services: A Case of Accommodation Units in Nainital, Uttarakhand

Nainital, renowned as the Lake District of Uttarakhand, is a popular hill station in North India since the time of Britishers which attracts a large number of tourists, domestic as well as international, every year. In order to meet the need of overnight visitors, Nainital houses a plethora of accommodation units of all kinds, ranging from the budget to star category properties, as per the demand of the visitors. Satisfied and repeat customers play a key role in the success of any business. The present study was initiated with the primary purpose to evaluate customer satisfaction about the various products and services offered by the accommodation units in Nainital. The study also attempts to identify any significant broad category of determining factors of customer satisfaction specific to the accommodation industry at Nainital. Primary data, on various service attributes related to hospitality industry that can influence customer satisfaction, were collected from 200 tourists visited the study area for varied reasons through structured questionnaires by applying random sampling methods in order to achieve the framed objectives of the study. The results provide some insights on how customers rate the service quality and also highlight the broad factors determining the customer towards hospitality industry in Nainital. Thus, the result can be used as a guide for hotel managers to improve the essential quality attributes and enhance service quality as well as business performance.

The Influence of Interior Decoration on Customers Perception of Hotels in Uyo, Akwa Ibom State Nigeria

This work evaluated the influence of interior of decoration on customer perception of hotel in Uyo Akwa Ibom State. Specifically the study identified the various interior decoration used in hotel in the study area, determined the interior decoration used in hotels that appeal to the customer more, ascertained the influence of interior decoration on the level of patronage in the hotel in the study area and suggested ways of improving the interior decoration of hotels in the study area for sustainability. The study was guided by four research questions and two hypotheses. It adopted survey research design, structure questionnaire was used for data collection. The samples for the study were four hundred (400) staff and managers from the various hotels in the study area. Data generated were analyzed using mean and standard deviation analyses of variance (ANOVA) derived from regression analyses to test the hypotheses. The result of the finding showed that satisfactory interior decoration has positive influence on the sustainability of the hospitality establishments in Uyo. The hypothesis showed that there was a significant relationship between the gender perception on the influence of interior decoration in the hotel and significant relationship between the gender perceptions on the influence of interior decoration in the hotels. From the finding it was recommended that the hotels should design interior decorative service delivery system which has an impact on customer satisfaction in hospitality industry and practiced healthy decorative environment and increased customer satisfaction.

The Impact of Motivations, Perceptions and Satisfaction on Tourists Loyalty

Over the last fifty years tourism has grown to be one of the major industries in the world, playing an important role in the economies of many countries. Recent tourism marketing researches focus mainly on competitiveness, attractiveness, tourist loyalty to a destination, tourist satisfaction and perceived service quality, and destination image. In this study, tourist behavior can be regarded as an aggregate construct, comprising pre-visit determinants for destination choice (e.g., motivation), on-site experience (e.g., perception), post-visit evaluation (e.g., satisfaction), and future behavioral intentions (destination loyalty). Combined, these factors help to understand comprehensive destination visitor behavior. Identifying motivations of visitors and increasing the service quality of destinations are viable ways for destinations to remain competitive. In order to secure or expand Egypt tourism market share, tourism marketers in Egypt should pay close attention to travelers behavior and their perceptions of Egypt as a tourism destination. This study aims to: Understand and examine the theoretical and empirical evidence on the causal relationships among tourist motivations, tourist perceptions and tourist satisfaction and destination loyalty and examine tourists motivations and perceptions of Egypt as a tourism destination to gain a better understanding of tourists behavior finally, examine the relationship between satisfaction and loyalty. To achieve these aims a self field questionnaire was used to collect information. Path analysis used to study the relationships among variables. 400 tourists were investigated as a sample and the collected Questionnaires are 232 ones which represent a response rate of 58%. The important findings indicated that tourists motivations and perceptions had an effective influence on satisfaction as well as willingness to return, both motivations and perceptions are significantly affecting satisfaction and also motivations, perceptions and satisfaction are significantly affecting loyalty.

Comparison of Multi-Stakeholder Perception of Tourism Sustainability in Goa

Despite being researched so widely for a considerable period of time, sustainable tourism remains a controversial issue in tourism literature with very little consensus about the understanding of the term, its practical implementations, as well as its implications. The practice of sustainability in tourism can take diverse paths as evidenced in tourism research, but recently debate is on collaboration and involvement among tourism stakeholders is gaining importance as a key to sustainable tourism development, although research in support in this issue requires further support. This study investigates the perceptions about various dimensions of sustainable tourism among four groups of tourism stakeholders, viz., Residents, Tourists, Entrepreneurs and Government Officials. To discover if difference exists, an ANOVA test was conducted for each dimension, followed by a Scheffes test to determine inter-group differences of perceptions and result shows that statistically significant differences exists in perception among stakeholder groups for six out of the seven dimensions. Differences were identified between tourist and residents, entrepreneurs, government officials in the case of understanding sustainability, focus of sustainable tourism, attitude towards participation in sustainable tourism, between residents and tourists, entrepreneurs, government officials in the case of sustainable tourism management, between tourists and residents, government officials in the case of support for sustainable tourism development and between tourists, residents and entrepreneurs, government officials in the case of economic focus of sustainable tourism. In the case of tourism industry and sustainability, none were significant.

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